Tuesday, 30 August 2016

The Linguistics of a Meme: Harambe and Tragedy



I was not intending to write a post like this, but I asked my friend Abbie if she wanted me to write about anything specific on my blog, and she said "Harambe". A seemingly silly request at first, but then I got thinking... what goes into creating a successful meme? Especially one that has risen out of tragedy, like Harambe has. 

If you didn't know, Harambe was a gorilla that was killed in his enclosure at Cincinnati Zoo after a 3 year old boy climbed into it and the keepers thought he was in danger. But in actual fact, all the evidence pointed towards Harambe actually protecting the little boy using instinct. So, after this terrible injustice, social media got fired up, and Harambe was made into a meme.

Memes are basically anything that goes universally viral, and there is usually some element of humour to it. So, in the face of tragedy, how has this gorilla become an international sensation?

The only way to dissect humour is to look at it seriously, which is quite ironic. We can do this by using simplified linguistics:


1. Harambe Himself


The name Harambe is, for many in the Western world, unusual. It can't really be associated with anything else that people would recognise on a global scale (unless you count the fictional village of Harambee in Disney's Animal Kingdom) and so when you say the name, you instantly make the connection to our furry friend. Not just that, but the very fact that it is an unheard name in the Western world is enough to gather a few laughs, even if it is slightly inappropriate to be making fun of a traditional African word. People can find humour in anything they don't understand. 


2. Human Error is always Mocked


The whole reason why Harambe is dead is not because he was doing anything wrong, but because humanity made a wrong judgement call in killing him. Technically, the world is not mocking Harambe for being dead, but the humans with the gun that killed him. This was seen as the wrong decision, and we all know how human failure is mocked. You only have to take a look at shows such as You've Been Framed or other shows of the same sort, that urge people to send in videos of them falling over or hurting themselves by accident, to know that human find other humans hilarious when they get things wrong. 

So no, like all things, the animal in the spotlight isn't actually the main reason for the meme spiralling, but the mother who let her child climb in the Gorilla enclosure and the person who shot Harambe, who quickly became public enemy number one. 


3. The Human Impulse to Ignore Tragedy


It is a fact that humans can't cope with tragedy very well. So, when something terrible happens, people often look for opportunities to turn a negative into a positive. It is just a way of coping, and this is the case for Harambe. Humans, even if they are meat-eaters, do not like to hear of unjustified animal death, and so turning Harambe into a meme is a modern way of honouring the dead and fighting for a cause they believe in. 

Even if it is the least they can do, humans love to feel like they are making a difference, and uniting together for a cause feels like you're changing the world. Its got a High School Musical "we're all in this together" vibe to it. And Harambe is just another example of this phenomenon. 


Conclusion

Okay, this was just a bit of fun, but if you look deep enough, you can find meaning in anything. Harambe is a meme, and memes will become part of history, so maybe by keeping Harambe's memory alive with humour future generations will learn not to make the same mistake as the guy who shot our poor gorilla. 

In short: LONG LIVE HARAMBE.


Wednesday, 3 August 2016

Waiting on Wednesday: ... And a Happy New Year? by Holly Bourne




Waiting on Wednesday is a weekly spot hosted by Jill over at Breaking the Spine and is meant to showcase the books that a blogger is anticipating in the next couple of months. Today I'm going to be talking about ... And a Happy New Year? by Holly Bourne.


INFORMATION

Title: ... And a Happy New Year?
Author: Holly Bourne
Page Count: 176
Publisher: Usborne Publishing
Release Date: November 1st 2016

Format Available: Hardcover
Original Language: English
Genre: Feminist Contemporary Novella



DESCRIPTION

Spinster Club girls Evie, Amber and Lottie are reunited for the mother of all New Year's Eve parties. Having spent months apart since finishing college, they've got plenty to catch up on: how is Evie juggling a relationship with her OCD? Does Amber plan to spend more time with Kyle in America? And where did Lottie end up? Get ready for some serious partying - and some major New Year's revelations - from everyone's favourite cheesy-snack-loving feminists.

WHY I CAN'T WAIT

I know it hasn't been long since I did a Waiting on Wednesday for another Holly Bourne novel, but she just keeps knocking them out! Which is definitely not a bad thing, because she is a feminist Queen.

This is actually a novella, so it is shorter than her other novels, but it is still part of the Normal series, so will coincide with the rest of the books from the collection. I personally can't wait for this novella because I love the Spinster series and Holly's writing style in general!

I've met Holly before, and she is so lovely, as well as being a badass feminist, and has really interesting views on feminism. Hopefully this book will stick with the feminist theme (I have no doubts that it will) and it will be as brilliant as the others.

Does anyone else love the Spinster series? 

Will you be buying this novella, or just leaving it?

Tell me in the comments!